Free Markup Calculator - Calculate Optimal Pricing
Determine selling prices by calculating markup percentages on product costs.
Formula & Methodology
Markup differs from margin; markup is a percentage of cost, while margin is a percentage of the final selling price.
- Price = Cost × (1 + Markup Percentage)
Worked Example
Using the Markup Calculator: apply the formula above to your input values. For instance, Price = Cost × (1 + Markup Percentage). The tool performs each step instantly and shows the result.
Frequently Asked Questions
What is the difference between markup and margin?
Markup is profit as a percentage of cost, while margin is profit as a percentage of the selling price.
How do I set a selling price from cost?
Apply your desired markup percentage to the cost, and the tool shows the price and resulting margin.
Why does a 50% markup not equal a 50% margin?
Because they use different bases; a 50% markup on cost is only about a 33% margin on price.